Cipriani Enters The Sandbox to Celebrate Timeless Italian Luxury

The World-Renowned Hospitality Company Will Bring the Iconic Italian Lifestyle to the Metaverse

Constantly imitated but never reproduced, Cipriani is the latest partner that we have the honor of welcoming into our metaverse ecosystem!

Now known as a world-renowned hospitality company with a legendary history of service, Cipriani began humbly with the launch of Harry’s Bar on the first floor of an abandoned rope warehouse off a dead end in Piazza San Marco, Venice. The 50-square-meter bar became an iconic destination where writers, painters, artists, aristocrats, and royalty would meet, among them were the likes of Orson Welles, Joe di Maggio, and Ernest Hemingway!

Harry’s Bar, now a national landmark, remains unchanged since 1931 and the Cipriani family has developed an international hospitality brand. Today they maintain restaurants, landmarked event spaces, residential, luxury rooms and suites, and private membership clubs around the world in cities like New York, Los Angeles, Mexico City, Dubai, Hong Kong, Monte Carlo, and many more.

“We’re delighted to bring iconic Italian history into The Sandbox to further enrichen our players’ experiences,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “In designing a metaverse for a such a diverse audience, we have the unique opportunity to represent nationalities and cultures from around the world, enabling us to connect with our players at a deeper level than traditional games.”

Embrace The Rich History of Venice

Cipriani’s LAND will be located in the trendy new Galleria neighborhood on The Sandbox map. Launched on December 1st, 2022 this neighborhood is built around fashion, media, and hospitality brands. Its upscale sense of style makes it the perfect place to host memorable Cipriani experiences!

On Cipriani’s LAND, players will walk the streets of Venice and discover the original Bellini, meet the Cipriani family, and take part in a relaxing and invigorating metaverse experience. When Alpha Season 4 arrives, players exploring Venice will be welcomed with a splash of time travel upon arriving at a recreation of Harry’s Bar, which recently celebrated its 92nd anniversary on May 13th and will be featured in a new playable experience and accompanying NFT drop.

The landmark Cipriani Wall Street Ballroom will also be recreated to host a masquerade ball, fashion shows, concerts, and other cultural events. The Masquerade will be among the first events hosted on Cipriani’s LAND, where visitors will have a chance to dance and listen to great music, all while hidden behind amazing masks. It will be a place to meet new people and learn about the experiences that Cipriani provides.

Stay tuned for more updates!

Cipriani Enters The Sandbox to Celebrate Timeless Italian Luxury was originally published in The Sandbox on Medium, where people are continuing the conversation by highlighting and responding to this story.