If you don't use these, the Googles of the world will continue to win.

I'd been in the process of switching to using as many crypto/blockchain/privacy type of businesses I can instead of using the typical giants that sell your data. Below are some of the things I've been using and I'll edit to add anything else you guys are using to make the list more complete for future readers.

Internet Browser: Brave. Better privacy, a built in ad blocker, and earn a small amount of BAT.

Search Engine: Presearch. It's decentralized and you earn PRE.

VPN: Deeper. Decentralized and you earn DPR.

Email: Proton Mail. End to end encryption for your email.

Edit: Altermail has been suggested as a better email service. Decentralized and encrypted.