In last 48 hours, two major companies announced their web3 integration onboarding probably 1 Billion customers, but market has not responded yet

First, Circle is partnered with Grab. It is Southeast Asia’s super app and the biggest technology startup in the region. Grab has over 180m users and they use it for EVERYTHING. Travel, food delivery, shopping delivery.

Users will be able to set up a blockchain-enabled wallet, make transactions, earn rewards and get NFT vouchers.

Source: https://cointelegraph.com/news/usdc-issuer-circle-grab-app-partner-web3-services

Secondly, Telegram with over 800M users adds self-custodial crypto wallet worldwide, excluding the US. The messenger is evolving into some sort of a “super app,” an idea first popularized by WeChat. But its approach has been quite different from that of the Chinese chat app, which builds and controls its own payment solution. Telegram has opted for decentralized payments and developers can create crypto-compatible mini apps by integrating with the TON Space wallet.

Source: https://techcrunch.com/2023/09/13/telegram-ton-crypto-wallet/

In bull run, these announcements would have probably caused huge price spikes, but currently market doesn't seems to care much. Apparently, the sentiments currently are not so favorable but development in the space is at its prime and achieving new milestones everyday.