If someone claims to be Satoshi, they are not Satoshi.

It should be very clear that anyone claiming to be Satoshi is just looking for fame. There was a reason for Bitcoin being made anonymously under an anonymous username.

If the real Satoshi wanted to make himself known, he'd already be having it done a long time ago. Craig Wright claiming himself to be the inventor of Bitcoin can't even prove Satoshis wallet is his despite the authorities asking him repeatedly to move even a small amount in order to prove it.

TLDR: The real Satoshi would not chase the media for attention because Satoshi created Bitcoin to save people from the greed of banks and politicians, not for personal fame.