Why Staples Center being renamed Crypto.com Arena is enormous for exposure/marketing

TLDR: The Crypto.com Arena is one of the most viewed and attended arenas in the world in an area that millions of people pass every day. This stadium renaming is enormous marketing for crypto in an extremely wealthy area and is great for all of us. If you haven't seen the news, Staples Center will be renamed Crypto.com Arena. The new Crypto.com Arena is home of the LA Lakers basketball team, the LA Kings hockey team and hosts another 170 large events every year (The LA Clippers NBA team is moving to another arena soon ... who cares). The Crypto.com Arena hosts nearly 4 million people each year. The Lakers are the most followed NBA team in the world and have 22 million fans (many of which are outside of the U.S.). Lakers Televised home games bring in another approximately 150 million viewers and the top of the Crypto.com Arena is shown multiple times per game with the huge company logo on the top of the stadium. The Crypto.com arena is directly across the street from the LA convention center which hosts another 2 million people per year. The Crypto.com arena is in a heavily trafficked area of downtown LA, so who knows how many millions and millions more will see the logos and arena name while driving or walking by. The Crypto.com arena is surrounded by extremely tall building, so people are going to be staring out their windows all day looking at a huge Crypto.com logo. Basically this stadium is one of the most viewed, attended, and recognized stadiums in the world. A super bowl commercial gets about 100 million viewers, so this stadium renaming is the equivalent of getting multiple super bowls commercial during the year. This is massive massive exposure for crypto into one the richest areas in the world. This is great for all of us. submitted by /u/mciv2424 [link] [comments]